Luv Mineral Cosmetics is an eco-friendly, faith based company, who designed their line with women of color in mind. Luv believes that cosmetics should celebrate and enhance the love we have for God, ourselves, other people and culture. Historically, women of color have not always felt “luv” from the beauty industry. Luv Mineral Cosmetics strives to fill this void by creating custom visuals for packaging and unique color and product formulations. All products from Luv are non-toxic, plant-based and sustainable.


Looking for non-toxic fall lip colors? Check out @LuvMineralCosm Click To Tweet


In this video, I am swatching Luv’s lipstick line. The lipstick is gluten free, free of synthetic dyes, paraben free, talc free, mineral oil free, cruelty free, chemical free, and 98% natural. Although the lipstick is plant-based, it is not vegan as it contains beeswax. My favorite colors are “Spice It Up” and “Captivated”.


Which color was your favorite? You can shop the full Luv line here.

Video by: WillPowerPhotos

Music used with permission by Crystal Culture

This post was sponsored by Luv Mineral Cosmetics. Thoughts and opinions are completely my own.

♡ Chelsea