This month’s Beauty Heroes Beauty Discovery features Honua Hawaiian Skincare. Hawaii is a place that I have always wanted to visit so I am super excited to now have my own little piece of the Hawaiian culture.
Kapua Browning, the founder of Honua Skincare was an esthetician for over 10 years in Honolulu before she started her line. She created small batches of healing skincare products using Hawaiian herbal botanicals and offered them apothecary style for her clients. Several years later, it grew into a brand.
Unfortunately, with Hawaii’s changing economy and high cost of living, Kapua and her family were forced to leave Hawaii and move to Northern California. Although this move was extremely difficult, Kapua calls it a “blessing in disguise” because she is now able to share the Hawaiian culture and the Aloha spirit in a new area. Kapua hopes to return to Hawaii in the future.
During my Beauty Discovery this month, I learned that “Honua” means “Earth” in Hawaiian which truly speaks to the sustainability of this line. With the significant loss of agricultural land and a growing focus on tourism, Honua Skincare works to create more land and less room for development by sourcing most of the ingredients from family farms on the islands of Hawaii.
With Hawaii's changing economy, this vegan skincare line gives back to small farmers on the islands @honuaskincare @beautyheroes Click To Tweet
The star product for the month of June is Honua’s Aloha Youth Serum. The base of this serum is organic coconut (Niu) water, rose (Loke) hydrosol and aloe that is fortified with strengthening and cell renewing hibiscus (Aloalo), anti-aging and brighting noni and turmeric (‘Ōlena), inflammation reducing kava kava (‘Awa) and skin-regenerating comfrey. Oils of kukui, tamanu (Kamani) and chia are whipped together with a hint of heart-opening ylang ylang to inspire Aloha vibes.
HONUA SUPERPOWER INGREDIENTS:
Aloe Vera – hydrating, soothing
Chia Seed – nourishing, strengthening
Comfrey – calming, regenerating
Kukui – nourishing, softening
Hibiscus – brightening, firming
‘Awa – calming, toning
Noni – brightening, clearing
Rose – hydrating, protecting
Tamanu – clearing, renewing
Turmeric – brightening, protecting
Pure Vitalized Water (Aqua), Organic Coconus (Cocos nucifera) Water, Organic Aloe Vera Gel (Aloe barbadensis), Organic Rose (Rosa damascene) Hydrosol, Organi ‘Awa CO2 (Piper Methysticum), Hibiscus CO2 (Hibiscus Sabdariffa), ‘Ōlena CO2 (Curcuma Longa), Hops CO2 (Humulus Lupulus), Organic Herbal Infusions of Noni (Morinda citrifolia), Cacao (Theobroma Cacao), ‘Ōlena(Curcuma Longa), Comfrey Root & Leaf (Symphytum Officinale), Horsetail (Equisetum Arvense) in Kukui Nut (Aleurites Moluccans), Kamani (Calophyllum inophyllum) & Chia Seed (Salvia hispanica) Oils, Organic Lecithin, Ylang Ylang (Canaga Odorata), Organic Rosemary (Rosmarinus Officinalis) Antioxidant, Vitamin E, Grapefruit See Extract (Citrus Paradisi)
This month’s sidekick is the ‘Ōlena, Hawaiian Tumeric Beauty Oil. Due to its anti-inflammatory properties, this oil can be used to treat skin conditions like sun damage, eczema and acne. A blend of ancient Hawaiian plant oils of kukui and kamani help nourish and feed the skin and promote elasticity. The antioxidant rich cacao will leave you with brighter and more supple skin.
Organic & Wildcrafted Herbal Oil Infusions of ‘Ōlena (Curcuma long), Noni (Morinda citrifolia) & Cacao (Theobroma cacao) in Kukui Nut (Aleurites moluccans) and Kamani (Calophyllum inophyllum), & Chia Seed (Salvia hispanica), Organic Rosemary (Rosmarinus officinalis) Antioxidant
After using Beauty Heroes for about 3 months, I recently joined their Circle of Trust as a Brand ambassador. I have noticed such a difference in my hair and skin, that I had to put my stamp of approval on it. You can read more about the Circle of Trust here.
Honua Hawaiian Skincare is available in the June Beauty Heroes subscription box for $39 ($115 for 3 months). The June Beauty Discovery is valued at $106. Members also receive 15% off all items in the Beauty Heroes online shop. I highly recommend this subscription service for those who want to support small, independent and ethical beauty brands. You can order the June box by joining the Beauty Heroes Tribe here.
Photos provided by Beauty Heroes.